A title tag is an HTML element that defines the title of a webpage and appears as the clickable headline in search engine results. It helps search engines understand the page topic and influences whether users click your result.
Quick Overview of Title Tag in SEO
| Aspect | Details |
|---|---|
| Definition | An HTML tag that specifies the page title. |
| Purpose | Communicate page content to search engines and users. |
| Key Elements | Primary keyword, brand name, 50–60 character limit. |
| Tools | Yoast SEO, Rank Math, Google SERP Preview Tool. |
| Benefit | Boosts visibility and click-through rate (CTR). |
How Title Tag Works (With Example)
The title tag tells search engines the main subject of your page. It also acts as the “headline” users see before clicking.
For example, imagine you write an article explaining “What is Keyword Research in SEO?”
A good title tag could be:
What is Keyword Research in SEO? | Beginner’s Guide 2025
This works well because:
- The main keyword (“What is Keyword Research in SEO”) is included.
- It’s concise (under 60 characters).
- It adds context with “Beginner’s Guide 2025.”
If the title tag is missing or poorly written (e.g., “Blog – Home”), Google may rewrite it, and users are less likely to click. Optimized title tags directly improve CTR and search visibility.
FAQs on Title Tag in SEO
Q1. How long should a title tag be?
Keep it between 50–60 characters so it doesn’t get cut off in search results.
Q2. Do keywords in the title tag help SEO?
Yes. Adding your target keyword naturally in the title improves both relevance and CTR.
Q3. Can I reuse the same title tag for multiple pages?
No. Each page should have a unique title tag to avoid duplicate signals.